Communication with videos is powerful, we have no doubts about it. The question is how to do them to have the best result.

Thanks to Jason R. Rich for his article on this subject. If you don’t know your intended audience, your video could fall flat. Here’s what to keep in mind when crafting videos your audience will want to watch.

[quote align=”center” color=”#999999″]”Knowing you have the communication capabilities to communicate with your  audience and you have a goal in mind for your YouTube videos, the next step is to select the approach you’ll take to achieve your  objectives.

It’s your job as a video producer to research your audience, figure out what  types of videos will appeal to them, and then cater specifically to their wants  and needs. A video that’s designed to introduce pre-teen girls to a new product  will need to be produced vastly differently from a video designed to appeal to  men between the ages of 18 and 34, for example.“[/quote]

For most of our clients, we record their conferences and put them on a dedicated platform with a powerful search engine to allow their community to reach easily a specific content. The conference organizers or associations can use this powerful tool to make their event live longer and communicate efficiently.

To go further, we have also designed a e-learning platform which re-use this content. You can evaluate your knowlegde and get a certificate after having listen to the required modules.

Should you need more information about our tool, SlideOnLine or our e-learning plateform, contact us at Open Slide & Services – contact@openslideservices.com.

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